The most important recommendations include:
Product concept: monitoring top competition brand creative, to in-depth understanding of competitors email marketing activities, frequency and general content change of total.
Evaluation and Reflection on the competitors in the permission email marketing process ( including the subscription process, the whole body of work planning ).
Product release period: taking into account demographic and psychological coverage, to more strategic positioning and the valuation of target customers. Vector gauge delimits the focus and strategy on data driven whole analysis to guide. The whole analysis but also for email marketing navigation release behaviour ( measurement, investigation, and provide reference to store ).
Product release phase: in the e-mail to license projects and media plan to coordinate. Application of thermal map to determine the main exhibition and booth.
Publishing period: development and implementation of email subscription items (such as news mail etc. ), to capture the existing customers and future passenger door related personal information. When necessary, can be considered in the channel embedded in restoring function and qualitative research, extension, dialogue and cause the transaction to end as soon as possible.
Andy Goldman added, each time the email marketing that gets results and lessons are to be incorporated into planning for the future. Despite the above mentioned e-mail application method on the existing brand construction will have a great effect, use rise to still be cautious.
These are today can be any business organization application high perspicacity. May help us in the future to more effective electric mail marketing step.
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